BA (Hons) Management for the Creative Industries and Performing Arts

Students will gain confidence in their understanding of and engagement with UK Copyright Law, Intellectual Property legislation and the primary purposes of Contracts, as they relate to the Creative Industries and Performing Arts.

Students will gain a confident understanding of how secondary creative content is used and produced across the performing arts and creative industries. Students will also be taught, mentored, and guided in the application of specific contemporary creative digital skills, regarding the production and delivery of media content, relevant to the creative industries and performing arts.

By the end of this module students will have developed students will gain an understanding of and engaged with a variety of funding and subsidy opportunities and application processes. They will also be able to produce a balanced break even budget, giving them important skills that they will draw on during the rest of their careers.

Students will become confident in the use of Critical Skills, including referencing, research, information analysis, presentation techniques and analytical objectivity.

Students will develop an understanding and analysis of the contemporary creative industries and performing arts landscape.

They will learn about the industry's key organisations, leading practitioners and executives and recognise how cultural policies impact upon the creative industries and performing arts locally, nationally, and internationally.

What is marketing? How do we connect with audiences in a way that is authentic, planned and most importantly, relevant? How do you begin to gain attention for your artist, show, project or event? Marketing is a sales tool, but it is also something that needs to be creative, engaging, unique and visible. In this module, you will study marketing theory and develop your understanding of concepts, tools and campaign planning. You will examine case studies, looking at examples of marketing campaigns with a focus on target markets and reaching that all important target audience.

The invaluable tools you will learn will be adaptable to whichever path you take for your chosen future career and a key preparation for studying marketing strategy at Level 5.

Under the guidance of their module leader, students will form small groups, and collaboratively devise, design, manage and deliver a limited but engaging, practical creative project, of any sort, appropriate to the creative industries and performing arts sector.

The design and format of their project will be negotiated with their Module Leader, in line with the Learning Outcomes.

Students will also be supported in both identifying and involving themselves with a range of other collaborative practical creative projects, both internal and external to LIPA.

Word of mouth is still cited as the biggest influence on a consumer's cultural decision making, but how do you know when youve created that buzz and more importantly, once you have, how do you know its working? This module will introduce you to the types of research and marketing methods that professional creative industries and performing arts managers use when designing and analysing their own marketing campaigns. You will work with various online insights platforms and more importantly, be guided on how to ask the right questions of the data in front of you.

The digital world is a crowded marketplace, and as the international marketing expert Seth Godin said, You cant be seen until you learn to see.

Students will be introduced to business concepts that are relevant to small to medium sized commercial enterprises operating within the creative industries and performing arts.

A particular focus will be on, establishing a start-up business, methods of financing, managing the legal requirements set by the UK Government, and the important relationship between copyright legislation and the viability of SME organisations operating in the creative industries and performing arts.

Building upon the Level 4 Understanding Marketing module and looked at from the perspective of the Creative Industries and Performing Arts, students will learn and apply the key steps to developing a strategic marketing plan and expand their knowledge of broader marketing techniques and their cultural context. The course also introduces students to brand identity, messaging and communication, e-marketing, pricing strategy and PR practice.

Students will be guided, mentored, and taught how to engage with their own personal and professional development, helping them construct a flexible and coherent strategy, in respect of their own learning and career aspirations.

A series of guest seminars with professional industry executives will also contribute to students' understanding of management as it exists within the creative industries and performing arts.

Building on their learning and experience at Level 4, students will be taught, guided, and mentored in understanding, analysing and applying the skills, strategies and managerial creativity, required to successfully produce and deliver a practical project, of any sort, appropriate to the broad creative industries and performing arts sector.

This module will equip students with the requisite skills, competencies, and knowledge to effectively design and deliver well planned and appropriately resourced legal and safe events and projects across the Creative Industries and Performing Arts.

This module will be delivered utilising a range of teaching and learning strategies to include:

• Lectures to introduce key issues and concepts
• Workshops, and a range of innovative classroom and online methods, incorporating application of concepts to different situations, utilising group activities where appropriate
• Site Visits
• Engagement with sector professionals
• Self-directed study.

This module will equip students with the requisite skills, competencies, and knowledge to effectively plan and deliver creative industry and performing arts events and projects that account for all stakeholder and audience needs

This module will be delivered utilising a range of teaching and learning strategies to include:

• Lectures to introduce key issues and concepts
• Workshops, and a range of innovative classroom and online methods, incorporating application of concepts to different situations, utilising group activities where appropriate
• Site Visits
• Engagement with sector professionals
• Self-directed study.

In this Module students will gain the knowledge, insight, and skills needed to analytically devise, design and deliver a coherent and constructive, music industry management project of their own choosing.

The assignment project will be mentored and supervised by the Module Leader and will facilitate the development of the students' personal and professional resilience, planning techniques, research methods and creative managerial acumen, with a specific focus upon the Music Industry.

In this Module, students will be provided with an engaging and contextual insight to the development of post 1950 Western mainstream popular music culture.

Looking at Western popular music, from both an aesthetic and cultural perspective, students will advance their knowledge and understanding of the developments which have shaped, and continue to shape, the creation and consumption of mainstream popular music across the West.

Students will be guided by the Module Leader in their engagement with this Module's 'Original Production' management assignment. Students will be encouraged to manage creatively and resiliently, within limited means, in order to ultimately deliver an engaging and creative theatre or screen output.

This module will introduce students to the fundamental aspects of producing professional Theatre and Screen work.

Building upon much of the students' prior learning, they will be guided in the essential preparation and research work needed for producing an original production.

Students will negotiate with the Module Leader as to whether their preparation and research work will be completed in a group or on an individual basis.

A research project, that enables students to gain a deeper understanding of, and engagement with, a contemporary issue from within the creative industries, performing arts and entertainment sector.

Students will be guided and supported in choosing their own research question.

Options on how students will conduct their research and present their findings will be negotiated with the Module Leader, their assigned Supervisor and the Head of Department, in line with the module's Learning Outcomes.

This Module will enable students to gain the skills, knowledge and understanding required, to confidently present the outcomes and findings of a research project to a lay audience.

Students, guided by the Module Leader and their assigned Supervisor, will embark upon a semester long Enterprise Project, focussed on the development of their own enterprise concept or business idea, located within the broad creative industries, performing arts or entertainment sector.

Students, guided by the Module Leader and their assigned Supervisor, will embark on a Semester long placement, based within the broad creative industries, performing arts or entertainment sector.