BSc (Hons) Business with Digital Marketing
- Entry year:
- 2025/26
- Start date:
- September
- Study mode:
- Full-time
- Course duration:
- 4 years Placement year, 3 years FullTime
- Campus:
- Mt Pleasant
Why study Business with Digital Marketing at Liverpool John Moores University?
- Prepares you for various business roles using simulations and real projects.
- Develop business marketing skills with hands-on learning.
- 91% of students surveyed said the teaching staff on our business courses were good at explaining things (National Student Survey 2024)
- Option to do a one-year work placement.
- Study abroad options in China, the USA, and Europe in your second year.
- Also available as a Top-Up Level 6 degree.
- Shortlisted for 2024 Times Higher Education Business School of the Year.
About your course
The BSc (Hons) Business with Digital Marketing at Liverpool John Moores University offers a high-quality business degree. It is combined with cutting-edge marketing modules.
This programme is part of the 'Business with' suite, which allows you to transfer to a different specialism at the end of your first year. Options include Finance, International Business Management, or Media Communications.
Another advantage of this degree is the optional 48-week paid work placement in the UK or abroad. This allows you to put into practice many of the concepts and techniques developed in years one and two. It also helps you develop your personal skills and gain valuable work experience. The placement enhances your CV and prepares you for future career opportunities.
Liverpool Business School partners with universities across Europe, the USA, and China. Students in this program can spend a semester abroad in their second year. They may also opt for an extra study year at a partner university between the second and third years.
All study abroad opportunities are in English. Additionally, there are many supported summer activities at partner universities. Liverpool Business School also offers places on language skills courses.
Live Consultancy Project
LJMU's Liverpool Business Clinic has a unique opportunity to work on real client briefs with local organisations. This allows you to put academic theory into real world practice. The live consultancy project is an optional module to a traditional final-year dissertation.
Business and Digital Marketing Top-Up
This programme is available as a Level 6 entry top up degree. It will join the Level 6 cohort of the BSc (Hons) Business with Digital Marketing. For more details, please email courses@ljmu.ac.uk.
Business Clinic Student Story
Course modules
What you will study on this degree
Further guidance on modules
Modules are designated core or optional in accordance with professional body requirements, as applicable, and LJMU’s Academic Framework Regulations. Whilst you are required to study core modules, optional modules provide you with an element of choice. Their availability may vary and will be subject to meeting minimum student numbers.
Where changes to modules are necessary these will be communicated as appropriate.
Core modules
Academic Skills and Digital Literacy
20 credits
20 credits
Introduces students to aspects of career management and the skills necessary to be effective learners at university, applying academic and digital skills in their academic study.
Foundation of Marketing
20 credits
20 credits
Understand the underlying principles of marketing, including the range of specific marketing activities and their influence on organisations.
Economics
20 credits
20 credits
Introduces students to economic ideas and their relevance to business decisions.
Accounting and Finance
20 credits
20 credits
Provides students with an understanding of essential finance and accounting terminology and methods to enable them to perform effectively and efficiently within their future workplace. Using practical examples, students will gain confidence to be able to financial modelling skills using Excel.
Global Business Management
20 credits
20 credits
Provides the essential frameworks to understand current issues in global business and management and their impact on companies and society.
Media Communications
20 credits
20 credits
Introduces, defines, places and provides practical applications of the communication and media management functions in organisations
Core modules
Media Production Management
20 credits
20 credits
Provides students with an opportunity to produce media according to client needs and then plan its distribution.
Business Research
10 credits
10 credits
You will develop a detailed understanding of the design and process of research in business and management.
Practical Digital Marketing Skills
20 credits
20 credits
You will develop a practical understanding of the key areas of digital marketing, including current digital marketing tools and website development.
Business Analytics
20 credits
20 credits
Students will learn and use valuable analytics skills, and understand the need for analytics in the modern workplace.
The Digital Consumer
20 credits
20 credits
Aims to enable students to understand the behaviour and buying process of the digital consumer in order to make strategic decisions within business to consumer markets.
Employability Skills
20 credits
20 credits
This module provides you with the skills and knowledge to succeed in the graduate employment market.
Optional Modules
Managing People and Organisations
10 credits
10 credits
Develop a critical understanding of key factors relating to the effective management of people and processes in order to achieve positive organisational outcomes.
Modern Language for Business
10 credits
10 credits
Develop a very basic competence in reading, writing, listening and speaking a modern foreign language as well as develop an understanding of basic foreign language grammar.
Study Semester Abroad - Business with
60 credits
60 credits
This module will provide you the opportunity to spend a semester of study at an approved overseas partner that will replace one semester of your LJMU programme at level 5.
Study Year Abroad - Business with
120 credits
120 credits
This module will provide you the opportunity to spend an additional year of study at an approved overseas partner that will complement your programme at LJMU.
Sandwich Year - Business with
120 credits
120 credits
This module will provide you with an extended period of work experience at an approved partner that will complement your programme of study at LJMU. This will give you the opportunity to develop professional skills relevant to your programme of study as well as the attitude and behaviours necessary for employment in a diverse and changing environment.
Core modules
Sustainable Futures
20 credits
20 credits
Recognise and critically evaluate the global challenges we face and the role of business and organizations in addressing them.
Global Marketing
20 credits
20 credits
Analyse the leading issues in global marketing.
Strategic Management
20 credits
20 credits
Recognise and evaluate the wider importance of strategic decision making and the competitive advantage to business.
Digital Marketing
20 credits
20 credits
Develop an understanding of the key theory surrounding digital campaign planning.
Business Consultancy
20 credits
20 credits
Develop an understanding of business problems and issues and provide students with the opportunity to apply key academic theories and models in the development of a solution that meets the client's needs. In addition students will reflect on their personal development and consider next steps post-graduation.
Integrated Marketing Communications
20 credits
20 credits
Analyses a range of strategic marketing communication theory and, from this, understand how to develop an integrated marketing communications plan.
Your Learning Experience
Excellent facilities and learning resources
We use an active blended learning approach, combining face-to-face and online learning. This gives you a diverse learning experience and keeps you engaged in your studies. We ensure you have easy access to support from your personal tutor. Depending on your preference, you can meet your tutor on-campus or via a video call.
Our teaching includes lectures, workshops and seminars for more informal discussions.
Placement Learning
In level 5, you can choose whether to undertake a paid 48-week work placement in the UK or overseas.
Placements give you real-world experience in the industry and apply what you've learned. You will develop personal and practical skills that will enhance your employability.
Students who complete a placement year often see better academic results. Many go on to earn a first-class honours degrees and return to their placement company after graduation.
Liverpool Business School's Placement Support Unit will help you find suitable vacancies. You will receive support during the application process and whilst on placement.
Students from the Liverpool Business School have completed placements for many organisations. These include the NHS, Liverpool Football Club, Bentley, and Airbus.
Dedicated personal tutor, plus study skills support
The Liverpool Business School is a supportive environment in which to study. The student-centred approach of your tutors will ensure that you are given the support and guidance you need.
You will be assigned a personal tutor. They will set up one-to-one tutorials with you to discuss a piece of coursework. Or, you will use this time to work on your personal development plan.
Assessment varies depending on the modules you choose, but will usually include a combination of exams and coursework.
We understand that you perform differently based on the type of assessment. That's why the programme has a range of assessment methods. These include:
- essays (individual and group)
- reports (individual and group)
- exams (closed book)
- practical assessments
- presentations (individual and group)
- portfolios
- reflective logs
- a dissertation
There could be up to three assessments per module, for example, a presentation, report and exam.
You'll receive written feedback within 15 working days of submission. You can also get face-to-face feedback from your tutor. Constructive feedback is vital to help identify your strengths and areas for improvement.
Where you will study
What you can expect from your School
The School is based in the Redmonds Building, in the heart of the bustling Mount Pleasant Campus and Liverpool's growing Knowledge Quarter. The building is home to high quality lecture theatres and seminar rooms, social spaces, a café and a roof terrace with far reaching views of the cityscape and Welsh hills. It is only a short walk from LJMU's Aldham Robarts Library, which contains all the resources you will require for your studies, and is open seven days a week.
Course tutors
Our staff are committed to the highest standards of teaching and learning
Dr Katie Hyslop
Programme Leader
I enjoy seeing our students embrace all that Liverpool Business School has to offer, wherever it is a successful placement year in industry, a semester or year spent studying abroad, or the buzz of our final year live business consultancy projects. Of course graduation in the amazing Liverpool Anglican cathedral has to be my most favourite day of the year!
I enjoy seeing our students embrace all that Liverpool Business School has to offer, wherever it is a successful placement year in industry, a semester or year spent studying abroad, or the buzz of our final year live business consultancy projects. Of course graduation in the amazing Liverpool Anglican cathedral has to be my most favourite day of the year!
Lucy spent the early part of her career in finance/management roles in industry, predominately in the financial services sector. After a career break, Lucy entered academia as a lecturer and developed a growing passion for education. She has been Programme Leader for two years and is focused on programme management and development. Lucy's aim is to ensure the courses are engaging and relevant with the opportunity to gain valuable transferable skills as well as building subject knowledge.
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Career paths
The Business School has a great reputation for helping graduates secure professional employment.
Liverpool Business School has an excellent employment record with graduates securing graduate-level positions. Past roles have been with leading employers in public and private sectors. Companies such as Everton Football Club, Kellogg's, Santander and Deloitte.
The first year of study provides you with a solid foundation in business knowledge. It then moves into marketing-focused modules, preparing you for various roles in business or marketing.
Student Futures - Careers, Employability and Enterprise Service
A wide range of opportunities and support is available to you, within and beyond your course, to ensure our students experience a transformation in their career trajectory. Every undergraduate curriculum includes Future Focus during Level 4, an e-learning resource and workshop designed to help you to develop your talents, passion and purpose.
Every student has access to Careers Zone 24/7, LJMU's suite of online Apps, resources and jobs board via the LJMU Student Futures website.
Fees and funding
Tuition Fees:
- Home fee:
- £9,250
- Placement year:
- £1,850
There are many ways to fund study for home and international students
Fees
The fees quoted above cover registration, tuition, supervision, assessment and examinations as well as:
- library membership with access to printed, multimedia and digital resources
- access to programme-appropriate software
- library and student IT support
- free on-campus wifi via eduroam
Additional costs
Although not all of the following are compulsory/relevant, you should keep in mind the costs of:
- accommodation and living expenditure
- books (should you wish to have your own copies)
- printing, photocopying and stationery
- PC/laptop (should you prefer to purchase your own for independent study and online learning activities)
- mobile phone/tablet (to access online services)
- field trips (travel and activity costs)
- placements (travel expenses and living costs)
- student visas (international students only)
- study abroad opportunities (travel costs, accommodation, visas and immunisations)
- academic conferences (travel costs)
- professional-body membership
- graduation (gown hire etc)
Funding
There are many ways to fund study for home and international students. From loans to International Scholarships and subject-specific funding, you'll find all of the information you need on our specialist funding pages.
- International fee:
- £17,750
- Placement year international:
- £3,830
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Entry requirements
Please choose your qualifications below to view requirements
Grades/points required from qualifications: BBC-ABB (112-128)
Courses_UG_Entry_Requirements_UCAS_Tariff_CalculatorQualification requirements
GCSEs and equivalents
Grade 4 or grade C or above in English Language and Mathematics/ Numeracy.
GCSE Equivalences accepted:
• Key Skills Level 2 in English/Maths
• NVQ Level 2 Functional skills in Maths and English Writing and or Reading
• Skills for Life Level 2 in Numeracy/English
• Higher Diploma in Maths/English
• Northern Ireland Essential Skills Level 2 in Communication or Application of Number
• Wales Essential Skills Level 2 in Communication or Application of Number
A levels
Minimum Number of A Levels: 2
BTECs
Extended Diploma: DMM-DDM
Access awards
International Baccalaureate
Acceptable on its own and combined with other qualifications.
OCR Cambridge Technical
Extended Diploma: DMM-DDM
Irish awards
Acceptable on its own and combined with other qualifications.
T levels
International requirements
6.0 overall with no component below 5.5, taken within two years of the course start date.
Visit our webpage for more information on international entry requirements.
Please Note: All international qualifications are subject to a qualification equivalency check.
How to apply
Securing your place at LJMU
UCAS is the official application route for our full-time undergraduate courses. Further information on the UCAS application process can be found here https://www.ljmu.ac.uk/study/undergraduate-students/how-to-apply.
We are looking for students with the potential to:Understand and critically evaluate the theory, concepts and principles that underpin the practical techniques of business.
Demonstrate their understanding by communicating effectively, both orally and in their written work.
Possess the self-discipline to manage their time and tasks effectively throughout their time here at LJMU.Pearson/Edexcel HND and foundation degree awards in a relevant subject area will be considered for direct entry to level 6.
Your student experience
There's so much more to university than just studying for a degree
Your future awaits
The LJMU experience is life-changing. We are a thriving, vibrant university located at the heart of Liverpool - fully equipped to give you everything you need to achieve your goals. You will meet people who will shape the course of your future and make friends that will last a lifetime. It's quite a ride... is this exactly what you're looking for?
Accommodation
As a new student at LJMU, we guarantee accommodation right in the heart of the dynamic city centre, with easy access to the main University campuses.
You can view our approved accommodation to see the halls that we offer to new students.
Liverpool is one of Europe's most dynamic and cultured cities. Come find out why it's a great city to study in.
We’re very proud of our campuses. Not only because they provide a modern and inspiring learning space for all our students but also because they’re a place people really want to be.
Go abroad
LJMU aims to make international opportunities available to every student. You may be able to study abroad as part of your degree at one of our 100+ partner universities across the world. You could also complete a work placement or apply for one of our prestigious worldwide internship programmes.
Getting involved in sports, clubs and societies at Liverpool John Moores University is a great way to challenge yourself, meet people who share your interests, and feel more connected to the University community.
Talk to our students
Connect with a current LJMU student through Unibuddy for insights and advice on university life, courses, and more.
See what our students are saying
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News and views
Browse through the latest stories and updates from the University and beyond
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Further information on the terms and conditions of any offer made, our admissions policy and the complaints and appeals process.