Vicki Is a senior lecturer in Digital Marketing on the Business with programmes within Liverpool Business School. Vicki teaches Digital Marketing modules and has a keen interest in employability and work based learning.
Vicki's research areas are focused on employability and work-based learning. Vicki is currently researching postgraduate work placements in part fulfilment of the Doctorate of Education - EdD.
Vicki is also a trustee for ASET - The Work Based and Placement Learning Association. Her remit is Co-lead for the membership and communications working group, and she also sits on several working groups, including conference planning.
Degrees
2018, University of Central Lancashire, United Kingdom, Masters of Education in Professional Practice
2014, University of Central Lancashire, United Kingdom, BA (Hons) Marketing with Management - First Class
University of Central Lancashire, United Kingdom, Doctorate of Education in Professional Practice
Academic appointments
Senior Lecturer Digital Marketing, Liverpool Business School, Liverpool John Moores University, 2023 - present
External Examiner, Business School, University of Northampton, 2023 - present
Report
Ogden J, Jackson V, O'Brien V, Montague S. 2024. Exploring the impact of micro-internships: Insights from Students and Employers to Enhance Future Work-Based Learning Opportunities ASET - Research Bursary Outputs Author Url Publisher Url Public Url
Internet publication
Jackson V, O'Brien V, Montague S. 2024. Micro-internships: An inclusive way to increase student participation in work based and placement learning Publisher Url Public Url
Jackson V, O'Brien V. 2021. Developing employability skills from an experiential learning residential. Publisher Url
O'Brien V, Walker F, Cunnigham E, Thwaites G. 2015. Leadership Potential in Undergraduates Publisher Url
O'Brien V. 2014. To what extent does peer to peer support encourage second year students to actively seek placements?
Journal article
Jackson V, O'Brien V, Richards A. 2023. Investigating the impact of experiential learning on employability skill development and employment outcomes: a UK case study of MBA students from the Indian Subcontinent Journal of Education and Work, DOI Publisher Url Public Url
Chapters
Udell J, O'Brien V, Flynn S, Hooper H, Walker-Martin F. 2023. THE PRACTICE OF SANDWICH DEGREES ROUTLEDGE INTERNATIONAL HANDBOOK OF WORK-INTEGRATED LEARNING, 3 EDITION :176-189 978-1-032-49718-1 DOI Publisher Url
Jackson V, O'Brien V. 2021. Enhancing Indian MBA students’ employability through an experiential learning residential: an accessible and inclusive approach. Norton S, Dalrymple R. Employability: breaking the mould. A case study compendium :54-60 Advance HE 978-1-9163593-4-5 Publisher Url Public Url
O'Brien VL, Walker-Martain FD. 2019. 9783030263416 Diver A. Employability via Higher Education: Sustainability as Scholarship :113-125 Springer DOI Author Url Publisher Url
Conference presentation:
Oral presentation, London, Global Internship Conference, Developing Talent Elasticity in the Age of Generative AI, Global Mobility, and More.. 2024
Oral presentation, Online, The OU Employability conference, Enhancing Indian MBA students’ employability through an experiential learning residential: an accessible and inclusive approach.. 2020
Oral presentation, Hertfordshire, ASET Conference 2019, Learning and engagement through games. 2019
Poster presentation, Liverpool, Chartered Association of Business Schools, LaunchPad Leadership development.. 2017
Oral presentation, York, CABS Business School Conference, Peer to Peer support. 2015
Oral presentation, University of Northumbria, ASET Conference 2014, To what extent does peer to peer support encourage second year students to actively seek placements?. 2014
Research Grants Awarded:
Duration of research project: 5 months, Grant value (£): 3800, ASET (the work based and placement, Dr Victoria Jackson, Simon Montague, Examining the use of micro-internships as an effective way to engage UG and PG students in work-based learning.. 2024
Other Professional Activity:
For 40 years, ASET has been at the forefront of developments in all work-based learning and placements. It provides its members with a comprehensive range of services - nearly 2000 academic and placement professionals at over 100 HEPs. As an ASET Trustee, Vicki co-leads the Membership and communications working group. Vicki also sits on the conference planning group and Leadership exchange events. Vicki facilitates regional hubs, staff development training and insight training events on behalf of ASET. Vicki publishes viewpoints and thought pieces concerning work-based and placement learning on behalf of ASET and is currently developing a Post graduate placements toolkit..