BA (Hons) BAH.Business with Marketing

1.To acquire knowledge about issues and dimensions of strategic management. 2.To recognise the importance of external and internal organisational factors in determining the competitive success of organisations. To provide an integrative approach to the study of strategic management and to examine the role that this plays within the overall performance of the corporation

The aims of this module are for students to develop an understanding of business problems and issues particularly at the strategic level and provide them with the opportunity to apply key academic theories and models in the development of a solution that meets the clients needs. The aims of this module are for students to develop an understanding of business problems and issues particularly at the strategic level and provide them with the opportunity to apply key academic theories and models in the development of a solution that meets the clients needs.

To understand how to create and manage business change which leads to product or service innovation; To understand core and secondary corporate innovation practices enabling business leadership; To present and analyse the strategic process and business informatics necessary for creating novel ideas with commercial viability; To provide sustainable strategies for valuing commercially innovative approaches. This module is intended to teach the student how to not just think creatively, but how to manage innovative ideas throughout the organisational framework. Innovation will be introduced as a way of providing value added to the corporate products and services, if managed appropriately. By application, through seminars and workshops, creative application of innovative ideas to existing business processes, will enable the student to become aware of the power that creativity and innovation can bring to contemporary business environment and the organisation

This module highlights the challenges of operating internationally in a global economy by comparing and contrasting international marketing theory based on developed economies with those of emerging markets and regional economies worldwide.

To analyse the principles and techniques involved in branding strategically within in a micro and macro context. To analyse the principles and techniques involved in branding strategically within in a micro and macro context.

The aims of this module are for students to develop an understanding of the philosophical underpinnings of ethical decision making in a global business environment, to appreciate the impact of global business on host nations and to introduce present and potential future issues facing business, in order that students may incorporate ethical, environmental and responsible dimensions into management thinking (particularly strategic decision making) for a more responsible, sustainable and resilient future.

This module aims to support students joining the programme from another institution/country. It is recognised that students will not necessarily experienced UK education or education in a UK Higher Education institution and will require guidance and instruction to enable them to adjust their understanding of academic practice to meet the expectations of the Liverpool Business School. It will do so by providing an opportunity for students to explore academic practice and critically reflect on their practice and application through self-awareness and reflection. In developing the students awareness of their inherent abilities and potential the module will also explore career planning. The module is intended to deliver knowledge of and attendance to the competences and abilities for effective study at level 6 together with entry to and participation within the graduate labour market