Entry year:: 2024/25
Start date:: July, August, September, October, November, December, January, February, March, April, May, June
Study mode:: Part-time
Course duration:: 5 years
Campus:: Mount Pleasant

Course modules

Discover the building blocks of your programme

Further guidance on modules

Modules are designated core or optional in accordance with professional body requirements, as applicable, and LJMU’s Academic Framework Regulations. Whilst you are required to study core modules, optional modules provide you with an element of choice. Their availability may vary and will be subject to meeting minimum student numbers.

Where changes to modules are necessary these will be communicated as appropriate.

Core modules

Digital Marketing Communications
20 credits

Digital Consumer Psychology
20 credits

Data Analysis and Application
20 credits

Digital Marketing Strategy and Planning
20 credits

Experiential Marketing in the Digital Era
20 credits

Research Methods for Digital Marketing
20 credits

Research Project
60 credits

Career paths

Further your career prospects

LJMU has an excellent employability record with 96% (HESA 2018) of our postgraduates in work or further study six months after graduation. Our applied learning techniques and strong industry connections ensure our students are fully prepared for the workplace on graduation and understand how to apply their knowledge in a real world context.

Fees and funding

Entry requirements

You will need:

Qualification requirements

Alternative qualifications considered

All candidates will be able to demonstrate an ability to benefit from and contribute to the programme. Applicants will be required to complete an application form and supply two suitable references. All entry procedures will conform to University policy concerning race, gender, religion, sexual orientation and differently-abled people. An accredited UK Honours degree with 2.2 classification in a relevant discipline or international equivalent. Students holding an unrelated degree will have to have at least 5 years related experience. Students holding lower qualifications will be considered on a nonstandard basis demonstrated by relevant experience. RPL is accepted on the programme.

International requirements

Other international requirements

Where candidate's first degree was not taught and assessed in English, a minimum IELTS score of 6.0 (or equivalent) is required, with a minimum of 5.5 in each category; or international equivalent qualification; or a score of 6.0 (with no individual score less than 5.5) on the Unicaf English Placement Test (EPT). Pearson score 50-57 minimum.

How to apply

Securing your place at LJMU

Your university life

From accommodation and academic support to clubs and societies. Find out what LJMU has to offer.

Postgraduate life at LJMU

See the amazing support you will get from the university, the academic expertise of the staff here, the first-class learning environment, fabulous libraries, excellent career guidance and their ongoing love affair with the city of Liverpool.

Accommodation

As a new student at LJMU, we guarantee accommodation right in the heart of the dynamic city centre, with easy access to the main University campuses.

You can view our approved accommodation to see the halls that we offer to new students.

Your campus

We’re very proud of our campuses. Not only because they provide a modern and inspiring learning space for all our students but also because they’re a place people really want to be.

Find out more about your campus

Living in Liverpool

Liverpool is one of Europe's most dynamic and cultured cities. Come find out why it's a great city to study in.

Go abroad

LJMU aims to make international opportunities available to every student. You may be able to study abroad as part of your degree at one of our 100+ partner universities across the world. You could also complete a work placement or apply for one of our prestigious worldwide internship programmes.

Sports, societies and lifestyle

Getting involved in sports, clubs and societies at Liverpool John Moores University is a great way to challenge yourself, meet people who share your interests, and feel more connected to the University community.