Michael Drummond
Liverpool Business School
Faculty of Business and Law
Email: M.G.Drummond@ljmu.ac.uk
Telephone: 0151 231 5730
Having over a decade worth of multi-sector experience (retail, policing, and IT) in Business Change, Business Analysis and Project Management, Michael now lectures in the Liverpool Business School in the Faculty of Society and Culture. As an ex-LJMU student at both undergraduate and postgraduate level, he is immensely proud to have both studied here and be part of the academic team.
He currently teaches on the BSc Business Management programme and is Programme Leader for the MSc Supply Chain, Logistics and Management programme. Michael also co-leads the faculty-wide AI Accelerator Group.
Michael’s research interests are gamification/simulation, student engagement and motivation, and Generative AI in academia.
Languages
Spanish; Castilian
Degrees
2024, Liverpool John Moores University, United Kingdom, DBA
2022, Liverpool John Moores University, United Kingdom, PGCert in Academic Practice
2019, Liverpool John Moores Univerity, United Kingdom, MBA
2009, Liverpool John Moores University, United Kingdom, Business & Public Relations BA (Hons)
Certifications
2023, Rasmussen Consulting, LEGO® Serious Play Method
2022, Advance HE, United Kingdom, Fellow of the Higher Education Academy
2016, BCS — The Chartered Institute for IT, United Kingdom, Member of the Chartered Institute of IT
2015, BCS — The Chartered Institute for IT, United Kingdom, PRINCE2® Foundation and Practitioner Certification Training
Chartered Association of Business Schools (CABS), Certified Management & Business Educator
Institute of Six Sigma Professionals, Six Sigma Green Belt
Institute of Six Sigma Professionals, Six Sigma Yellow Belt
Academic appointments
Interim Programme Leader, Liverpool John Moores University, 2024 - 2025
Senior Lecturer, Liverpool John Moores University, 2021 - present
Sessional Lecturer, Liverpool John Moores University, 2019 - 2021
Internet publication
Dale G, Drummond M. 2024. Generative AI and academic misconduct. Helping students to navigate the grey. Author Url Publisher Url
Dale G, Drummond M. 2024. Bringing AI into the classroom: experimenting with approach Publisher Url
Chapters
Cronshaw S, Drummond MG. 2024. Digital pedagogies for sustainable futures: the role of gamification to enhance student learning Sustainability in Business Education, Research and Practices :291-301 Springer Cham 978-3-031-55995-2 DOI Publisher Url Public Url
Ikeolumba J, Drummond M. Using Educational Software and Technology for Promoting the Sustainable Development Goals The Elgar Companion to Management Education and the UN Sustainable Development Goals Edward Elgar Publishing
Report
Cronshaw S, Drummond M. 2024. Guide to ESD in Practice: Student engagement through gamification for experiential learning in the formal curriculum Publisher Url
Conference publication
Skritsovali K, Hindley A, Drummond M. 2023. Integrating Education for Sustainable Development and Systemic Thinking into Responsible Management through Gamification BAM 2023 Conference
Cronshaw S, Drummond M. Digital pedagogies for sustainable futures: the role of gamification to enhance student learning European Symposium on Sustainability in Business Education, Research and Practice DOI
Drummond M, Cronshaw S. Student engagement through games – the future for sustainable education Learning, Teaching and Student Experience (LTSE) 2023
Public engagement:
Public talk or lecture, Academics, Hosted a Roundtable discussion on Academic Integrity and Assessment in AI, McGraw Hill Digital Innovation Symposium, https://www.mheducation.co.uk/higher-education/technology-innovation-symposium-ljmu. 2025
Public talk or lecture, Lecturers of BUiD, Invited speaker, Part of the "Innovate and Educate Series" at BUiD, Online, Guest lecture for British University in Dubai (BUiD) on navigating Generative AI in HE. 2025
Public talk or lecture, Academic and Professional Organisations, Guest Speaker and Panel Member, Academy of Marketing: Lightening Talks, Online, Embedding Generative AI in the classroom. 2024
Research Grants Awarded:
Grant value (£): 14,800, International Science Partnerships Fund, Amr Al Khateeb and Rajab Ghandour, Prototyping Generative AI in Digital Marketing to Overcome Disability Disadvantage. 2024
Award:
Collaboration between the British Academy of Management (BAM), Chartered Management Institute (CMI), and the Chartered Association of Business Schools (CABS), Nominee for "Management Publication of the Year" for the book chapter "Digital pedagogies for sustainable futures: the role of gamification to enhance student learning", https://www.managers.org.uk/knowledge-and-insights/article/management-publication-of-the-year-2024/. 2024
European Symposium for Sustainability in Business Education, Research and Practice, Best Paper for "The use of digital learning and gamification in business education for sustainability learning", https://www.ljmu.ac.uk/about-us/news/articles/2023/3/8/business-schools-leads-sustainability-teaching-innovation-and-research?utm_campaign=2305460_Staff%20Newsletter%2016%20March%202023&utm_medium=dotmailer&utm_source=email%20marketing&dm_i=2SCX,1DEWK,4P9IT6,5DVII,1. 2023
Editorial boards:
Reviewer, Journal of Management Development. 2024
Reviewer, The International Journal of Management Education. 2024
Media Coverage:
Guest speaker on Untapped: Higher Education podcast discussing gamification in Higher Education 2024
Other Professional Activity:
External Thesis Supervision for MSc International Construction Management and Engineering students at University of Leeds. 2022
External Examiner for MSc Corporate Communication and Public Affairs at Robert Gordon University. 2022
External committees:
Liverpool John Moores University, Digi:Doi Group Mentor, Digi:Doi Consortium.