Teaching fellow and part time marketing consultant. I have helped Silicon Valley based fitness Apps localise and grow in the UK, specifically AllTrails and Strava. I have led Sales and Marketing teams within FMCG.
Degrees
2018, University of Bath, United Kingdom, Masters of Business Administration
2004, Cardiff Metropolitan University, United Kingdom, BSc. (hons) Sport and Physical Education
Academic appointments
Teaching Fellow, Liverpool Business School, Liverpool John Moores University, 2024 - present
Sessional Lecturer (part time), Liverpool Business School, Liverpool John Moores University, 2022 - 2024
Membership of professional bodies:
Chartered Association of Business Schools, Certified Management and Business Educator. 2024
NCEE (National Centre for Entrepreneurship in Education), Associate of Enterprise Entrepreneurial Leaders. 2024
Media Coverage:
Advice for climbing Yr Wyddfa. Writing for planned PR coverage for Hiking App AllTrails. 2024
www.msn.com
www.northwalespioneer.co.uk
www.leaderlive.co.uk
Europe's most walkable cities: commentary for planned PR coverage for AllTrails. 2024
www.msn.com
www.dailymail.co.uk
Safely Swimming Outdoors. Writing for planned publicity for outdoor Hiking App, AllTrails 2024
www.oxfordmail.co.uk
www.heraldscotland.com
www.msn.com
Column for Yorkshire post about Cycling legacy. Planned PR coverage for fitness app, Strava. 2019
Live Sky News Broadcast: Strava challenge coverage, encouraging active lifestyles. 2019
Quitter's day: Data analysis and commentary for PR coverage for Strava. 2019
www.mirror.co.uk
www.independent.co.uk
www.runnersworld.com
Run commuting faster then driving coverage: Planned PR coverage for fitness app Strava. 2018
www.runnersworld.com
www.forbes.com
Running happiness study: commissioned research and commentary, PR for Strava. 2018
www.scotsman.com
www.runnersworld.com
metro.co.uk
Award:
Liverpool Business School, Faculty Excellence Award; Digital Innovation. 2024
Microsoft, Career Essentials in Generative AI, https://www.linkedin.com/in/gareth-mills-79312a42/details/certifications/1719312769788/single-media-viewer/?profileId=ACoAAAjq1d8BtC7un_k3Y-yBqWGIjzfu7MScKtw. 2024
Strava, Strive Award - peer nominated excellence in work award.. 2019
Tesco, Tesco Healthcare Supplier of the Year, https://www.scienceinsport.com/. 2014
Other Professional Activity:
Presenting AI use in business at LJMU faculty day. Part of working group to implement AI into teaching.. 2024
External committees:
House of Commons, Guest Speaker, All Parliamentary Group for Cycling and Walking, https://appgcw.org/. 2019
Conference presentation:
Presentation, N.E.C, The National Running Conference, The future of Running, https://endurance.biz/2018/industry-news/the-national-running-conference-welcomes-runners-world-and-more-partners/. 2019