Daniel Hsu joined Liverpool John Moores University in 2022 as Lecturer in Digital Marketing & Analytics within Liverpool Business School. He brings a blend of academic rigour and industry expertise in digital marketing and technology. He holds both a BSc and an MBA from the National Taipei University of Technology in Taiwan, where he was awarded an overseas exchange scholarship to the Institute of Technology Sligo, now known as Atlantic Technological University, in Ireland. Continuing his academic success, Daniel completed an MSc with Distinction at Ulster University in Northern Ireland, where he received the Santander Scholarship and the Pure Running Award, recognising his top performance in Digitising Marketing. Before moving into academia, Daniel worked in the 3D printing industry and held roles as a Digital Marketing Communications Specialist for EU and US markets and later as a Product-Marketing Project Manager. In these capacities, he led multiple product launches introducing both consumer and industrial-grade 3D printers to global markets. His efforts ensured successful product debuts at major international trade shows, such as CES, RAPID, TCT, and Formnext.
Languages
English
Chinese (Mandarin)
Degrees
Liverpool John Moores University, United Kingdom, PG Cert Academic Practice
Ulster University, United Kingdom, MSc Marketing
National Taipei University of Technology, Taiwan, MBA Services & Technology Management
National Taipei University of Technology, Taiwan, BSc Computer Science & Information Engineering
Certifications
2024, Advance HE, Fellow of the Higher Education Academy (FHEA)
2024, SEDA LTA, Fellow of the Staff and Educational Development Association (FSEDA)
2024, Advance HE, Professional Development Course for External Examiners
2023, Semrush Academy, Digital Marketing: Hands-on Experience Course
2023, HubSpot Academy, Marketing Software Course
Academic appointments
Lecturer in Digital Marketing & Analytics, Liverpool Business School, Liverpool John Moores University, 2022 - present
Casual Lecturer, Department of Management, Leadership and Marketing, Ulster University, 2020 - 2022
Highlighted publications
Bustard JRT, Hsu DH, Fergie R. 2022. Design Thinking Innovation Within the Quadruple Helix Approach: a Proposed Framework to Enhance Student Engagement Through Active Learning in Digital Marketing Pedagogy Journal of the Knowledge Economy, DOI Publisher Url Public Url
Hsu T-H, McCartan A, Quinn B. Responding To the Pandemic: The Opportunities of Digital Technology for Small Food Service and Hospitality Businesses in Changing Market Dynamics Academy of Marketing Conference
Journal article
Bustard JRT, Hsu DH, Fergie R. 2022. Design Thinking Innovation Within the Quadruple Helix Approach: a Proposed Framework to Enhance Student Engagement Through Active Learning in Digital Marketing Pedagogy Journal of the Knowledge Economy, DOI Publisher Url Public Url
Conference publication
Hsu T-H, McCartan A, Quinn B. The Impact of Marketing Capabilities on Digital Transformation for Small Firms in a Crisis Environment Irish Academy of Management Conference
Hsu T-H, McCartan A, Quinn B. Content Is King? Exploring the Effect of Content Marketing Capabilities on Customer Relationships in Small Firms Global Research Conference on Marketing and Entrepreneurship
Bustard J, Hsu T-H, Withers R. Reenergising the Online Classroom: Effects of Design Thinking and Active Learning for Boosting Student Engagement in Digital Marketing Pedagogy and Beyond Global Research Conference on Marketing and Entrepreneurship
Hsu T-H, McCartan A, Quinn B. Responding To the Pandemic: The Opportunities of Digital Technology for Small Food Service and Hospitality Businesses in Changing Market Dynamics Academy of Marketing Conference
Membership of professional bodies:
Association for Learning Technology (ALT), Associate Member. 2023
Academy of Marketing (AM), Member. 2023
Institute for Small Business and Entrepreneurship (ISBE), Member. 2023
Irish Academy of Management (IAM), Member. 2022
Other invited event:
Ulster University Business School, Delivering the module of 'Digital Transformation' for the Help to Grow: Management Progamme (SME owner-managers in Northern Ireland), Visiting Lecturer. 2023
University of Exeter Business School, Delivering the session of 'Content Marketing & Optimised Digital Communications' for both UG and PG Students, Guest Lecturer. 2022
Award:
Ulster University, The Teaching & Learning Excellence Award in the Category of Distinguished Collaborative Education Excellence Fellowship Award, https://www.ulster.ac.uk/cherp/celebrating-excellence/internal-awards-for-teaching-and-learning/distinguished-collaborative-education-excellence-fellowship. 2022
Liverpool Business School, The Learning & Teaching Enhancement Fund for the Project Titled: "The MarTech-Lab Collaboration: Enhancing Student Employability and Learning Experience in the Marketing Technology Landscape", https://martech-laboratory.com/. 2022
External collaboration:
The MarTech Laboratory: AI in Marketing Education, Ulster University, https://exploreai.jisc.ac.uk/place/The%20MarTech%20Laboratory:%20AI%20in%20marketing%20education.