Dr Clay Gransden
Liverpool Business School
Faculty of Business and Law
Email: C.A.Gransden@ljmu.ac.uk
Telephone: 0151 231 2287
Clay joined the Sport Business team in 2020 as a Senior Lecturer. He is an experienced Senior Lecturer specializing in branding and fandom. In addition to his academic expertise, he has over 10 years’ experience working in the Hospitality and Marketing sector. Clay is currently involved in several research and consultancy projects, providing guidance and expertise in hospitality marketing, fandom and social media at a local, regional and international level.
Degrees
2016, Liverpool hope University, United Kingdom, PGCert in Learning and Teaching
2015, University of Liverpool, United Kingdom, PhD
2007, University of Liverpool, United Kingdom, BA (Hons) Marketing and Psycology
Academic appointments
Programme Manager - Sport Business, Liverpool John Moores, 2021 - 2024
Senior Lecturer - Sport Business, Liverpool John Moores, 2020 - present
Senior Lecturer - Marketing, Liverpool Hope University, 2019 - 2020
Lecturer -Marketing, Liverpool Hope University, 2016 - 2019
Report
Sugden J, Faulkner C, Gransden C, Hindmarsh M. 2023. Fans Supporting Foodbanks Impact and Pantry Use in the Liverpool City Region
Journal article
Gransden C, Hindmarsh M, Lê NC, Nguyen T-H. 2023. Adaptive learning through technology: a technical review and implementation Higher Education, Skills and Work-Based Learning, DOI Publisher Url Public Url
Ziniel C, Gransden C. 2023. How Value Congruence Affects Fan Consumption Behaviour International Journal of Sports Management and Marketing, 23 :21-43 DOI Publisher Url Public Url
Chapters
Bamber DJ, Gransden C, Panditharathna R. 2022. Requirements for Services by Retired Over 50s UK Consumers in the UK Advances in Marketing, Customer Relationship Management, and E-Services :251-264 IGI Global DOI Publisher Url
Bamber DJ, Gransden CA. 2019. Perfume Consumption in India Advances in Marketing, Customer Relationship Management, and E-Services :76-100 IGI Global DOI Publisher Url
Bamber DJ, Gransden CA, Beg SA. 2016. Perfume Consumption in India Advances in Marketing, Customer Relationship Management, and E-Services :77-98 IGI Global DOI Publisher Url
Gransden C, Bamber D. Learning from a Premium Dining Restaurant to Implement a Delight Strategy in a Bar/Grill: Applying Experiential Learning 978-3-319-90004-9 DOI
Gransden C, Bamber D, Panditharathna R. Requirements for Services by Retired Over 50s UK Consumers in the UK: A Price- and Services-Sensitive Segment Critical Perspectives on Diversity, Equity, and Inclusion in Marketing IGI-Global 9781668435908
Award:
Faculty Teaching Excellence Award. 2024
Faculty Teaching Excellence Award. 2024
Organisational Learning Centre HE College of Excellence, Silver Jubilee Award for Best Presentation in the Emerging Technologies in Higher Education Strand. 2023
Liverpool John Moores, Faculty Excellence Awards. 2023
Liverpool Hope University, Learning and Teaching Innovation award. 2018
Liverpool Hope University, Excellence in Learning and Teaching award. 2018
Liverpool Hope University, Excellence in Learning and Teaching award. 2017
Liverpool Hope University, Learning and Teaching Innovation award. 2016
Other invited event:
Online, Webinar for the Association of Learning Technology, The Masterypath – Facilitating learning and transition with an online centred approach.. 2024
Media Coverage:
Liverpool researchers analyse impact of football fan run food pantries 2024
Featured in The Athletic. Comments given on footballers’ personal branding 2021
Featured in the Sunday Mirror. Comments given on footballers trademarking celebrations. 2020
Featured in ‘Urheilulehti’ the biggest sport magazine in Finland in an interview regarding the future of technology in football consumption.
Other Professional Activity:
Parliamentary Impact Statement - FSF Impact Report. Ian Byrne MP - Liverpool West Derby.. 2024
Public engagement:
Public talk or lecture, Fans Supporting Foodbanks stakeholders, Part of research team, Presentation of research project. 2024
External committees:
Liverpool John Moores University, Digi:Doi Group Mentor, Digi:Doi Consortium. 2024
Advance HE, CATE-Net (the community for CATE winners). 2023
Conference presentation:
Oral presentation, 25th Anniversary Higher Education Conference, The Masterypath – Facilitating learning and transition with an online centred approach.. 2023
Oral presentation, Belfast, The European Sport Management Conference, The Fans Supporting Foodbanks network: critically proactive scholarship and civil society activism. 2023
Oral presentation, Learning Teaching Student Experience, The Masterypath – The pathway to an online learner centred approach that contributes to a greater understanding for students?. 2023
Oral presentation, Digi:Doi Consortium, Using EdTech for a blended approach to interaction: Mentimeter, Padlet and Kahoot!. 2023
Oral presentation, Barcelona, Spain, Summit on Communication and Sport, Performatively Conforming? Consuming and Performing Soccer Fandom in American Bars. 2023
Oral presentation, Liverpool, UK, SEARCH Conference: Making an Impact - Valuing the Social and Economic worth of the Voluntary and Community Sector, Do supporters’ clubs foster social change? A taxonomy of the heads of supporters’ clubs. 2018
Oral presentation, Berlin, Germany, 6th International Conference on Social Responsibility, Ethics and Sustainable Business, Consuming for Community? How Perceiving Social Responsibility Affects Consumption Levels. 2017
Oral presentation, Bangkok, Thailand, International Conference on Hospitality and Tourism Management, Towards Service Delight in a Premium Casual Dining Restaurant Chain in the UK. 2016
Research Grants Awarded:
Duration of research project: 2 years, Grant value (£): 8,000, British Academy, Dr Jack Sugden LJMU, Dr Matthew Hindmarsh, Fans Supporting Foodbanks. 2022
Membership of professional bodies:
Advance HE, FHEA. 2016
Chartered Institute of Marketing, MCIM.