Dr Amr Al Khateeb
Liverpool Business School
Faculty of Business and Law
Email: A.AlKhateeb@ljmu.ac.uk
Telephone: 0151 231 2797
Dr Amr Al Khateeb is a Senior Lecturer in Marketing at Liverpool Business School, Liverpool John Moores University. Amr has been teaching marketing since 2012 and has achieved prestigious teaching and research awards.
Amr graduated from University of Reading with a PhD in marketing. His thesis is entitled “Consumers' favourable emotional feelings towards foreign countries: investigating the effects of consumer affinity on brand perceptions”. He has active research projects in retailing, branding and sustainabuility and has published in various marketing journals.
In terms of his teaching approach, Amr promotes social and active learning to enhance the education environment for generation Z students. Amr also uses a variety of technologies to enhance the learning experience and bring fun to class. Amr’s sessions are very practical with focus on employability and contemporary marketing issues.
Amr has led the social learning and the skills project. The social learning project aims to create a safe and inclusive learning environment where all students are actively engaged in the learning process at every stage, fostering a sense of community and encourages the development of long-term, healthy relationships. More details about his project can be found in this podcast: S3E7 - Amr Al Khateeb on social learning - L&T Chat Show | Podcast on Spotify.
The skills project is an initiative focuses on enhancing students’ soft, research, and employability skills. Amr collaborated closely with the library to promote resource use and developed creative ways to embed research skills into the learning journey. He presented this work at the Students at Heart Conference, showcasing how his approach has reshaped the collaboration between academics and librarians.
Amr is a Certified Management and Business Educator (CMBE) and a Fellow with Advance HE (FHEA) and he has completed his Postgraduate Certificate in Academic Practice (PGCAP) along with Academic Professional Apprenticeship at De Montfort University.
Languages
English
Arabic
Degrees
University of Reading, United Kingdom, PhD in Marketing
University of Essex, United Kingdom, International Marketing and Entrepreneurship
De Montfort University, United Kingdom, Postgraduate Certificate in Academic Practice
AdvanceHE, United Kingdom, Academic Professional Apprenticeship
Journal article
Alnawas I, Al Khateeb A, El Hedhli K. 2023. The effects of app-related factors on app stickiness: The role of cognitive and emotional app relationship quality Journal of Retailing and Consumer Services, 75 :1-16 DOI Publisher Url Public Url
El Hedhli K, Zourrig H, Al Khateeb A, Alnawas I. 2023. Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence? Journal of Retailing and Consumer Services, 75 :1-11 DOI Publisher Url Public Url
Alnawas I, Al Khateeb A, Abu Farha A, Ndubisi NO. 2022. The effect of service failure severity on brand forgiveness: the moderating role of interpersonal attachment styles and thinking styles International Journal of Contemporary Hospitality Management, DOI Publisher Url Public Url
Alnawas I, Al Khateeb A. 2022. Developing and validating a multidisciplinary scale of E-retailing website elements Journal of Retailing and Consumer Services, 66 :102905-102905 DOI Publisher Url Public Url
Conference publication
Al Khateeb A. 2022. Scaling up students’ use of LJMU library resources Student Experience Proceedings, Student at the Heart DOI Author Url Publisher Url Public Url
Al Khateeb A, El Shamandi Ahmed K. Revisiting customer experience: a better understanding of its concepts, constructs, and outcomes http://proceedings.emac-online.org/pdfs/A2020-63917.pdf, European Marketing Academy, 49th Author Url
Other
Houlden N, Royce M, Al Khateeb A, Melis C. 2022. Don’t be a sage, get off the stage: the evolving role of the business educator Author Url Publisher Url Public Url
Award:
Liverpool John Moores University, The Vice-Chancellor’s Award for Excellence in the promotion of EDI in Research and Knowledge Exchange. 2024
Liverpool John Moores University, The Vice-Chancellor’s Award For Excellence - Rising Star 2023 Faculty Winner. 2023
De Montfort University, The Vice-Chancellor’s Distinguished Teaching Award 2021. 2021
Research Grants Awarded:
Grant value (£): 14,800, International Science Partnerships Fund, Amr Al Khateeb and Rajab Ghandour, Prototyping Generative AI in Digital Marketing to Overcome Disability Disadvantage. 2024
Grant value (£): 24,995, Global Challenges Research Fund (GCRF) Networking Fund, Realising Education’s Promise for Children Refugees from Syria: Assessment of Education Provision and Learning Environments in Iraq, https://esckr-i.com/.
Media Coverage:
How hotels can retain customers when things go wrong 2022
Teaching qualification:
Postgraduate Certificate in Academic Practice (PGCAP). 2021
Academic Professional Apprenticeship (APA). 2021
Fellowships:
Advance HE, FHEA.
Membership of professional bodies:
Chartered Association of Business Schools, Certified Management and Business Educator (CMBE).
Editorial boards:
Reviewer, Journal of Marketing Communications.
Reviewer, Journal of Retailing and Consumer Services.
Reviewer, The International Journal of Entrepreneurship and Innovation.