Dr Adenike Adebayo
Liverpool Business School
Faculty of Business and Law
Email: A.D.Adebayo@ljmu.ac.uk
Telephone: 0151 231 2271
Dr Adenike Adebayo is the Programme Manager for BA (Hons) International Tourism Management within Liverpool Business School at Liverpool John Moores University.
Dr Adebayo has over 14 years of industry and academic experience in the UK, and West Africa. She holds a PhD in Tourism from Canterbury Christ Church University UK, and a Master’s degree in Tourism and Events Management from the University of Bedfordshire, UK. She is a Fellow of the Higher Education Academy UK.
Dr Adenike Adebayo’s research focuses on sustainable tourism, tourism governance, heritage tourism and festivals and space tourism.
Degrees
2019, Canterbury Christ Church University, United Kingdom, PhD Tourism Studies
2013, University of Bedfordshire, United Kingdom, MSc Tourism and Events Management
2010, Babcock University, Nigeria, BA (Hons) Mass Communication
Academic appointments
Programme Manager, BA (Hons) International Tourism Management, Liverpool John Moores University, 2024 - present
Senior Lecturer, Liverpool John Moores University, 2021 - present
Lecturer, Tourism Hospitality and Events, University of Sunderland in London, 2019 - 2021
Associate Lecturer, Tourism Hospitality and Events, Canterbury Christ Church University, 2017 - 2019
Postgraduate training
Postgraduate Certificate in Higher Education, United Kingdom, Canterbury Christ Church University, 2016 - 2019
Journal article
Serdane Z, Isabel Polo Peña A, Adebayo AD, Hatipoglu B. 2024. Accessing Slow Food Earth Markets: Barriers and Enablers Tourism Planning and Development, DOI Publisher Url Public Url
Adebayo A. 2024. Importance-Performance Analysis: A Diagnostic Tool for the Development of Tourism in Nigeria Atlas Tourism and Leisure Review, 1 Publisher Url Public Url
Oriade A, Osinaike A, Adebayo AD. 2023. Can I do My Job in Peace? Hotel Employees’ Wellbeing in the Face of Sexual Harassment Awareness and Organizational Commitment Journal of Travel Research, DOI Publisher Url Public Url
Adebayo AD, Butcher J. 2022. Community Empowerment in Nigeria’s Tourism Industry: An Analysis of Stakeholders’ Perceptions Tourism Planning and Development, :1-21 DOI Publisher Url Public Url
Adebayo AD, Butcher J. 2021. Constraints and drivers of community participation and empowerment in tourism planning and development in Nigeria Tourism Review International, 45 :209-227 DOI Publisher Url Public Url
Adebayo A. 2017. Sustainable tourism and cultural landscape management: the case of Idanre Hill, Ondo State, Nigeria Butcher J. Tourism Today, 16 :43-55 Publisher Url
Polo-Peña A, Andrews H, Frías-Jamilena DM, Adebayo AD. Transforming Tourism: Diverse Perspectives to Boost Environmental, Social, and Economic Sustainability International Journal of Literary Humanities, Public Url
Chapters
Adebayo A, Beka R. 2020. Hospitality Design and Brand Experience Alexandra K, Peter R, James M. Managing Hospitality Experiences CABI 9781789242034 DOI Publisher Url
Adebayo A, Robinson P, Oriade A. 2019. ‘Community Based Tourism: Planning Processes and Outcomes in the Developing World’, Wiltshier P, Clarke A. Community-Based Tourism in the Developing World Community Learning, Development & Enterprise :98-112 Routledge 9781351026369
Membership of professional bodies:
Chartered Association of Business Schools,, Chartered Management and Business Educator (CMBE), https://charteredabs.org/cmbe.%202024. 2024
External collaboration:
Tourism Impacts Global Research Collaboration Initiative, COST Action on Tourism Impacts, https://tourismimpacts.org/cost-action/. 2024
Conference presentation:
Oral presentation, Turin, Italy, Terra Madre Salone del Gusto, Accessing Slow Food Earth Markets: Barriers and Enablers. 2024
Oral presentation, Canterbury Christ Church University, CCCU FSESS Research Conference 2024 ‘Confronting Global and National Challenges: Our 2030 Vision’., Have your say! Public Perception of Sustainability of Space Tourism: A Netnography Approach.. 2024
Oral presentation, Corfu, Greece., International Conferences on Tourism (ICOT) 2024, Sexual harassment awareness and strategic organisational commitment in hotels: Evidence from two developing countries.. 2024
Oral presentation, Liverpool John Moores University, United Kingdom, Tourism & Leisure Studies Conference, Accessing Slow Food Earth Markets: Barriers and Enablers. 2024
Oral presentation, Liverpool John Moores University, United Kingdom, Tourism & Leisure Studies Conference, Osun-Osogbo Festival, stakeholder typologies and participation in indigenous cultural events. 2024
Oral presentation, Rome, Italy., The 10th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, Employees conformance behaviour to sexual harassment and organisational strategic commitment: An empirical study of hotel professionals from Nigeria and Ghana.. 2023
Oral presentation, European University, Nicosia, Cyprus, ICOT2023 Annual Conference: Innovative Sustainable Practices in Travel And Tourism: Recovery And Resilience, Sustainability in Space Tourism: A Netnography Approach.. 2023
Oral presentation, Prague, Czech Republic Attended Online, Tourism 21: Re-building Tourism – Continuities and Changes, Importance-Performance Analysis: A Diagnostic Tool for the Development of Tourism in Nigeria. 2021
Oral presentation, University of Applied Sciences, Leeuwarden, Netherlands. Attended Online, Revisiting value co-creation and co-destruction in tourism, hospitality & events, ‘Tourism governance structure and interaction among stakeholders in Nigeria’. 2020
Oral presentation, University of Derby, Buxton UK., Tourism Hospitality & Events in a Changing World, Tourism governance and community participation in the Nigeria tourism industry. 2018
Oral presentation, University of Sheffield, TouRNet PhD symposium, Community participation in Tourism governance in Nigeria. 2018
Oral presentation, Canterbury Christ Church University, ATLAS Annual Conference, Sustainable Tourism and Cultural Landscape: A Case of Idanre Hill, Ondo State Nigeria. 2016
Oral presentation, Canterbury Christ Church University, ATLAS PhD Colloquium, A Smart Approach to Tourism Planning and Governance: A Case Study of the Nigeria Tourism Industry. 2016
Oral presentation, Canterbury Christ Church University, Canterbury UK., ATLAS Annual Conference, A Critical Review and Assessment of Tourism Planning and Policy Development in Nigeria. 2016
Other Professional Activity:
Carbon Literacy for Travel and Tourism ABTA, https://www.abta.com/events/carbon-literacy-travel. 2024
Carbon Literacy Certification. 2023
Aurora Advance HE's Women Leadership Programme, https://credentials.advance-he.ac.uk/30872e00-f869-4427-9008-2a5c6bd5315e#gs.g25ju7. 2023
Industrial connections:
Dominion Assembly Liverpool, Community Food bank. 2024
External committees:
Marketing Liverpool, Member, Sustainability Task Force. 2023
Conference organisation:
Reviewer, The Eighth International Conference on Tourism & Leisure Studies, University of Granada, Granada, Spain.. 2023
Other invited event:
Liverpool John Moores University, Tourism, Travel, Culture and Heritage (TTCH) Research Group, Community Empowerment in Nigeria’s Tourism Industry: An Analysis of Stakeholders’ Perceptions. 2022
Media Coverage:
Delicious, nutritious, and precious: Nigeria’s ‘Slow Food’ travel & tourism potential 2021
Editorial boards:
Reviewer, Tourism Planning & Development.